Sales and Marketing
The course will be taught in two semesters at this level which will be run for 480 hours in two six-month periods. The course will focus on application of knowledge acquired during the certificate level. Here the students are expected to apply the underlying business concepts and management practices; and able to exhibit their research skills.
At the end of this Unit, students will be able to:
1. An understanding of the environment within which all businesses operate and the ways in which different organisations are structured
2. A working knowledge of the principles and practice of selling and an understanding of its importance as part of the marketing mix
3. An understanding of the marketing concept and an appreciation of how the marketing function is organised
4. The programme also provides learners with the knowledge and skills necessary to enable them to perform adequately in any single functional area of marketing.
5. An understanding of the environment within which all businesses operate and the ways in which different organisations are structured
6. A working knowledge of the principles and practice of selling and an understanding of its importance as part of the marketing mix
7. An understanding of the marketing concept and an appreciation of how the marketing function is organised
WASSCE: 3 credits including Mathematics and English plus two passes in the relevant area or its equivalent.
Completion of the Certificate level
Matured students: must be 35 yrs and above or 3 years working experience
| Course Code | Courses | Pre-requisite | L | T | P | CH |
|---|---|---|---|---|---|---|
| BMA 200 | BUSINESS MANAGEMENT AND ADMINISTRATION | Wassce or its equivalent | 2 | 1 | 1 | 4 |
| FIA 201 | FINANCIAL ACCOUNTING | — | 2 | 1 | 1 | 4 |
| QMA 202 | QUANTITATIVE METHODS FOR MANAGERS | — | 2 | 1 | 1 | 4 |
| EBF 203 | ECONOMICS FOR BUSINESS | — | 2 | 1 | 1 | 4 |
| IBC 204 | INTERNATIONAL BUSINESS COMMUNICATION | — | 2 | 1 | 1 | 4 |
| RME 205 | RESEARCH METHODS | — | 2 | 1 | 1 | 4 |
| TOTAL | 12 | 6 | 6 | 24 |
| Course Code | Courses | Pre-requisite | L | T | P | CH |
|---|---|---|---|---|---|---|
| BUS 206 | BUSINESS LAW | Certificate Level | 2 | 1 | 1 | 4 |
| MKT 207 | MARKETING MANAGEMENT | — | 2 | 1 | 1 | 4 |
| PRA 208 | PUBLIC RELATIONS & ADVERTISING | — | 2 | 1 | 1 | 4 |
| POS 209 | PRACTICES OF SELLING | — | 2 | 1 | 1 | 4 |
| DCP 21O | PRACTICAL RESEARCH WORK | — | 2 | 1 | 5 | 8 |
| TOTAL | 10 | 5 | 9 | 24 |
L = Learning hours, T = Theory, P = Practical, CH = Credit Hours.
INTERNSHIP/WORK PLACEMENT DURATION AND METHODOLOGY: 3 Months
| NO. | Methodology | Score (%) |
|---|---|---|
| 1. | PRACTICAL | 15% |
| 2. | TEST/ASSIGNMENT | 35% |
| 3. | EXAMINATION | 60% |
