Sales and Marketing
The unit introduces the student to a range of studies which are useful in understanding people in the workplace. It examines the concept of management within the global business environment and through the appraisal of business cases, a variety of approaches are considered.
The unit prepares students for their likely future roles as managers in organisations. It encourages them to synthesize knowledge and experience gained in other units by considering competing perspectives on the nature of sales and marketing. It encourages them to reflect upon the contribution that they might make as individuals to the management process, and to explore their own skills as potential managers, within the context of their peer group. The unit touches practical, moral and ethical dimensions of the management role and examines the key problems and dilemmas that may emerge for stakeholders in contemporary organisations.
At the end of this Unit, students will be able to:
1. An understanding of the environment within which all businesses operate and the ways in which different organisations are structured
2. A working knowledge of the principles and practice of selling and an understanding of its importance as part of the marketing mix
3. An understanding of the marketing concept and an appreciation of how the marketing function is organised
4. The programme also provides learners with the knowledge and skills necessary to enable them to perform adequately in any single functional area of marketing.
5. An understanding of the environment within which all businesses operate and the ways in which different organisations are structured
6. A working knowledge of the principles and practice of selling and an understanding of its importance as part of the marketing mix
7. An understanding of the marketing concept and an appreciation of how the marketing function is organised
WASSCE: 3 credits including Mathematics and English plus two passes in the relevant area or its equivalent. Matured students: must be 35 yrs and above or 2 years working experience
| Course Code | Courses | Pre-requisite | L | T | P | CH |
|---|---|---|---|---|---|---|
| ITB 100 | INTRODUCTION TO BUSINESS MANAGEMENT | Wassce or its equivalent | 2 | 1 | 0 | 3 |
| BBF 101 | BOOKKEEPING AND BUSINESS FINANCE | — | 1 | 1 | 1 | 3 |
| IBM 102 | BUSINESS MATHEMATICS | — | 1 | 1 | 1 | 3 |
| IBC 103 | INTRODUCTION TO BUSINESS COMMUNICATION | — | 2 | 1 | 0 | 3 |
| COM 104 | COMPUTER APPRECIATION AND APPLICATIONS | — | 1 | 1 | 1 | 3 |
| GAM 105 | GAMBIA STUDIES 1 | — | 2 | 1 | 0 | 3 |
| PMT 106 | PRINCIPLES OF MARKETING | — | 2 | 1 | 0 | 3 |
| HRM 107 | INTRODUCTION TO HRM | — | 2 | 1 | 0 | 3 |
| TOTAL | 13 | 8 | 3 | 24 |
L = Learning hours, T = Theory, P = Practical, CH = Credit Hours.
INTERNSHIP/WORK PLACEMENT DURATION AND METHODOLOGY: None
| NO. | Methodology | Score (%) |
|---|---|---|
| 1. | PRACTICAL | 5% |
| 2. | TEST/ASSIGNMENT | 35% |
| 3. | EXAMINATION | 70% |
