Mass Communication

Advanced Diploma In Mass Communication

Advanced Diploma
ONE YEAR — D 25 000.00
Credit Hours: 72
TWO SEMESTERS (ONE YEAR)

Aim and Objectives

The course will be taught in two semesters at this level which will be run for 720 hours in two six-month periods. The course will focus on application of knowledge acquired during the diploma level. Here the students are expected to apply the underlying media ethics and principles of journalism; and able to exhibit their research skills.

Learning Outcomes

At the end of this Unit, students will be able to:

1. Understand the rudiments of the media and society-cultural and political impacts on

the society.

2. Understand media as agent of promotion of peace and violence (positive and

negative aspect of the media)

Entry Requirement

WASSCE: 3 credits including Mathematics and English plus two passes in the relevant area or its equivalent. Completion of the certificate level
Matured students: must be 35 yrs and above or 4 years working experience

Course Content

1st Semester

Course Code Courses Pre-requisite L T P CH
HMC 300 BROADCAST MEDIA 11 — 2 3 2 7
HMC 301 MAKING A GOOD JOURNALIST — 2 3 2 7
ENG 302 USE OF ENGLISH — 2 3 2 7
HMC 303 ADVANCED THEORY OF MASS COMMUNICATION — 2 3 5 10
HMC 304 EDITORIAL AND FEATURE WRITING — 3 5 9 17
TOTAL11172048

2nd Semester

Course Code Courses Pre-requisite L T P CH
HMC 305 MEDIA AND GOOD GOVERNANCE — 2 1 1 4
HMC 306 INVESTIGATIVE JOURNALISM — 2 1 1 4
HMC 307 EDITORIAL AND FEATURE WRITING — 2 1 1 4
HMC 308 PHOTO JOURNALISM — 2 1 1 4
HMC 309 INTELLECTUAL PROPERTY RIGHTS — 2 1 5 8
TOTAL105924

L = Learning hours, T = Theory, P = Practical, CH = Credit Hours.

INTERNSHIP/WORK PLACEMENT DURATION AND METHODOLOGY: 3 Months

Assessment

NO.MethodologyScore (%)
1.PRACTICAL15%
2.TEST/ASSIGNMENT35%
3.EXAMINATION60%
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