Mass Communication
The course will be taught in two semesters at this level which will be run for 480 hours in two six-month periods. The course will focus on application of knowledge acquired during the certificate level. Here the students are expected to apply the underlying media law and ethics and principles in journalism; and able to exhibit their research skills.
At the end of this Unit, students will be able to:
1. Understand the importance of media society
2. The role of the press in governance/democracy/politics
3. Understand the ethics in reporting news/events
4. Understand the media as instrument of change and human capacity development,
promotion of law and other in the society
WASSCE: 3 credits including Mathematics and English plus two passes in the relevant area or its equivalent. Completion of the certificate level
Matured students: must be 35 yrs and above or 3 years working experience
| Course Code | Courses | Pre-requisite | L | T | P | CH |
|---|---|---|---|---|---|---|
| DMC 200 | MEDIA & SOCIETY 1 | — | 2 | 1 | 1 | 4 |
| DMC 201 | MEDIA SCRIPT WRITING AND PRODUCTION | — | 2 | 1 | 1 | 4 |
| DMC 202 | MEDIA LAW & ETHICS | — | 2 | 1 | 1 | 4 |
| COM 203 | COMMUNICATION SKILLS II | — | 2 | 1 | 1 | 4 |
| DMC 204 | PRINT MEDIA 1 | — | 2 | 1 | 1 | 4 |
| RME 205 | RESEARCH METHODS | — | 2 | 1 | 1 | 4 |
| TOTAL | 12 | 6 | 6 | 24 |
| Course Code | Courses | Pre-requisite | L | T | P | CH |
|---|---|---|---|---|---|---|
| DMC 206 | ELECTRONIC MEDIA AND TECHNIQUES:TV AND RADIO | — | 1 | 1 | 3 | 5 |
| DMC 207 | BROADCAST MEDIA 1 | — | 1 | 1 | 1 | 3 |
| PRA 208 | PUBLIC RELATIONS AND ADVERTISING 1 | — | 1 | 1 | 1 | 3 |
| DMC 209 | NEWS WRITING 11 | — | 1 | 1 | 2 | 4 |
| DCP 21O | PRACTICAL RESEARCH WORK | — | 1 | 1 | 7 | 9 |
| TOTAL | 5 | 5 | 14 | 24 |
L = Learning hours, T = Theory, P = Practical, CH = Credit Hours.
INTERNSHIP/WORK PLACEMENT DURATION AND METHODOLOGY: 3 Months
| NO. | Methodology | Score (%) |
|---|---|---|
| 1. | PRACTICAL | 15% |
| 2. | TEST/ASSIGNMENT | 35% |
| 3. | EXAMINATION | 60% |
