Sales and Marketing
Students will be more pragmatic at this level. The course will be taught in two semesters at this level which will be run for 720 hours in two six-month periods which will be focused on management theory and practices and research skills.
At the end of this Unit, students will be able to:
1. An understanding of the environment within which all businesses operate and the ways in which different organisations are structured.
2. A working knowledge of the principles and practice of selling and an understanding of its importance as part of the marketing mix.
3. An understanding of the marketing concept and an appreciation of how the marketing function is organised.
4. The programme also provides learners with the knowledge and skills necessary to enable them to perform adequately in any single functional area of marketing.
5. An understanding of the environment within which all businesses operate and the ways in which different organisations are structured.
6. A working knowledge of the principles and practice of selling and an understanding of its importance as part of the marketing mix
7. An understanding of the marketing concept and an appreciation of how the marketing function is organised
WASSCE: 3 credits including Mathematics and English plus two passes in the relevant area or its equivalent.
Completion of the Diploma level
Matured students: must be 35 yrs and above or 4 years working experience
| Course Code | Courses | Pre-requisite | L | T | P | CH |
|---|---|---|---|---|---|---|
| MKT 300 | MARKETING RESEARCH | — | 3 | 3 | 1 | 7 |
| ASM 301 | STRATEGIC MANAGEMENT | — | 3 | 3 | 1 | 7 |
| HRD 302 | HUMAN RESOURCE DEVELOPMENT | — | 3 | 3 | 1 | 7 |
| ACS 303 | CUSTOMER SERVICE | — | 3 | 3 | 1 | 7 |
| ENT 304 | BUYER BEHAVIOUR | — | 3 | 3 | 5 | 11 |
| TOTAL | 15 | 15 | 9 | 39 |
| Course Code | Courses | Pre-requisite | L | T | P | CH |
|---|---|---|---|---|---|---|
| FIM 305 | FINANCIAL MANAGEMENT | — | 3 | 4 | 2 | 9 |
| MKT 306 | BUSINESS ETHICS | — | 3 | 4 | 1 | 8 |
| MTP 307 | MANAGEMENT THEORY AND PRACTICE | — | 3 | 4 | 1 | 8 |
| HIM 308 | INTERNATIONAL MARKETING | — | 3 | 4 | 1 | 8 |
| TOTAL | 12 | 16 | 5 | 33 |
L = Learning hours, T = Theory, P = Practical, CH = Credit Hours.
INTERNSHIP/WORK PLACEMENT DURATION AND METHODOLOGY: 3 Months
| NO. | Methodology | Score (%) |
|---|---|---|
| 1. | PRACTICAL | 15% |
| 2. | TEST/ASSIGNMENT | 35% |
| 3. | EXAMINATION | 60% |
